Privacy Policy

The Appleby Westward Group of companies, incorporating Appleby Westward Ltd and Gilletts Callington Ltd, is committed to the protection of personal data and, as Data Controllers, we take our responsibility to comply with the General Data Protection Regulation seriously.

By providing information by which you can be identified, you acknowledge and agree to the provisions relating to the collection and processing of your personal data in accordance with this Privacy Policy.

What personal information does Appleby Westward Group collect and store?

You may provide us with information in order to make purchases, receive services or engage in general communication with the Appleby Westward Group. This information may include, but is not limited to, the following categories:
• First and last name;
• Job title or position;
• Contact information (e.g. company, email, phone, address);
• Company information (e.g. company registration number, VAT number);
• Company performance data (e.g. sales reports, accounts);
• Electronic Point Of Sale data;
• Bank or payment details.

How does Appleby Westward Group use personal information?

Appleby Westward Group uses personal information to supply products or services, to carry out the terms of contractual agreements, and to engage in general communication with our customers and suppliers.

We use information to manage our business partnerships, including setting up accounts, communicating, processing orders, invoicing, providing products, solutions and services, including technical and administrative support. We may also use personal information to help us create, improve, operate, and deliver our products and services.

What personal information is shared with external parties?

In order to provide our products, services and solutions to customers, we share certain information with service providers and suppliers on an as needed basis. For example, Appleby Westward Group may need to provide contact information (e.g., name, email address and business address) to an installation or maintenance provider.

We may share consolidated and store level product performance data with suppliers and SPAR UK to ensure that we maintain a market appropriate retail offer.

For our retailers, as part of the SPAR group, we will provide the business address and contact details to SPAR UK for inclusion in the Retail Register and the SPAR UK website (

What about links to other websites?

Our website may contain links to other websites of interest which will not be covered by our Privacy Policy. We recommend that you check the privacy policy on external websites before submitting any personal information. The Appleby Westward Group is not responsible for the content, function or information collection policies of these external websites.

What measures have Appleby Westward Group taken to protect personal information?

Appleby Westward Group monitors and assesses the level of security applied to our premises and IT systems. To ensure an adequate level of security we consider the nature, scope, context and purposes of our processing activities and the risks to the individual’s privacy.

We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information provided to us against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use. Our technical and organisational measures include: secure user authentication protocols; user access control measures; automated monitoring of systems to detect unauthorised use of or access to personal data; secure storage of data; and education and awareness training of employees on the proper use of computer security systems and the importance of personal data protection.

How long does Appleby Westward Group retain personal information?

Personal data will be retained where there is a legitimate business or legal need to do so. This includes compliance with our legal requirements, dispute resolution, enforcement of our agreements, and for other lawful business purposes.

Once the business and legal needs have expired, we securely dispose of, delete or anonymise personal information.

How can I find out what information Appleby Westward Group hold about me?

Any request must be submitted by an individual either electronically or in writing and should be accompanied by information that confirms the individual’s identity before we take action to comply with your request. You can do this by providing a copy of your passport or photo card driving licence. The request and accompanying detail should be sent to the DPO as detailed below.

We will provide the requested information within one month of receipt of the original request. However, where the request is complex or numerous, we may extend the period of compliance by a further two months, and you will be advised of this accordingly.

For requests that are manifestly unfounded or excessive, we will charge a reasonable fee, taking into account administrative costs incurred, or refuse to respond but you will be advised of this accordingly within one month. You have the right to complain to a supervisory authority such as the Information Commissioners Office (ICO).

Upon receipt of the data you may request to have your personal data rectified, particularly if it is inaccurate or incomplete. Where there is no compelling reason for data’s continued processing, you can request deletion or removal. You also have the right to request “blocking or suppressing” processing of personal data.

Does Appleby Westward Group have a Data Protection Officer (DPO)?

Appleby Westward Group has appointed an internal Data Protection Officer (DPO) to oversee data security and implementation of requirements under the GDPR. Our DPO can be contacted at:

Data Protection Officer
Appleby Westward Group Limited
Forge Lane
Moorlands Trading Estate
PL12 6LX

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